Course Overview

With this programme you are introduced to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. Next, you explore the notion of strategy and how it relates to competitive advantage.

  • Strategic management
  • Competitive advantage
  • External analysis
  • Internal analysis
  • Competitive positioning and business strategy
  • Strategy implementation
  • Skills to develop and perform external and internal analyses and to evaluate the dynamics of competition
  • Skills to build strategies using appropriate frameworks and tools
  • Know the basics of strategy implementation and control
  • General managers
  • Sales and marketing executives
  • Finance executives
  • Operations executives
  • Any position impacting company strategy
off-site

Training is delivered at carefully chosen off-site locations (hotels, conference rooms) in Accra to avoid work distractions.

in-house

Training is delivered at clients offices or conference room with support from Lockwood training management team.

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